My Body is a Battleground” explores the representation of women in social media
and the role of digital capitalism and the toxic content associated with it.
The project examines how social media conveys to young women what it means to be a woman and how this affects
their self-perception.
and the role of digital capitalism and the toxic content associated with it.
The project examines how social media conveys to young women what it means to be a woman and how this affects
their self-perception.
Various hashtags were analyzed for the study, starting with
#woman and eight other terms suggested by the algorithm:
#beautifulwoman
#elegantwoman
#glamlife
#makeupgoals
#glowup
#bodygoals
#fitspiration
#thatgirl
#cleangirl
#perfectskin
#woman and eight other terms suggested by the algorithm:
#beautifulwoman
#elegantwoman
#glamlife
#makeupgoals
#glowup
#bodygoals
#fitspiration
#thatgirl
#cleangirl
#perfectskin
The results are presented in an interactive installation and performance
in which visitors can start videos via barcodes on the artist's body.
. In this way, the work enables an active engagement
with the content and a direct experience of the impact of social
media on the representation of women. “My Body is a Battleground” offers a
critical look at the mechanisms and effects of social media on
the self-perception of young women questions the propagated ideals, and
sheds light on the economic interests behind these narratives.
in which visitors can start videos via barcodes on the artist's body.
. In this way, the work enables an active engagement
with the content and a direct experience of the impact of social
media on the representation of women. “My Body is a Battleground” offers a
critical look at the mechanisms and effects of social media on
the self-perception of young women questions the propagated ideals, and
sheds light on the economic interests behind these narratives.
Full video documentation available upon request
Film recordings: Tim Blum
