Under My Skin examines how social norms and stereotypical ideas of femininity are reproduced within digital structures and become physically experienced.
The work takes hashtags representing different ideals and roles of femininity as its starting point: from traditional and careoriented expectations to girlish and sexualized forms of femininity, as well as neoliberal ideals of success and selfoptimization.
For the work, the hashtags are produced as three-dimensional stamps and transferred onto the artist’s own body in a performance. The temporary imprints translate digital attributions into an immediate physical experience, making visible how social expectations can become inscribed not only linguistically or visually, but also physically into the body.
The work takes hashtags representing different ideals and roles of femininity as its starting point: from traditional and careoriented expectations to girlish and sexualized forms of femininity, as well as neoliberal ideals of success and selfoptimization.
For the work, the hashtags are produced as three-dimensional stamps and transferred onto the artist’s own body in a performance. The temporary imprints translate digital attributions into an immediate physical experience, making visible how social expectations can become inscribed not only linguistically or visually, but also physically into the body.
The work approaches social media as spaces where existing social values,
norms, and stereotypes become visible,reproduced, and sometimes intensified. Between hashtags such as #tradwife,#softgirl, #baddie, and #girlboss, a contradictory system of feminine ideals
emerges—one that simultaneouslydemands care, purity, sexuality, attractiveness, and constant selfoptimization.
Under My Skin examines how these often incompatible expectations become physically experienced and how digital attributions shape identity, self-perception, and relationships to the body.The body becomes a site where social norms, algorithmic visibility, and social
expectations take physical form.
norms, and stereotypes become visible,reproduced, and sometimes intensified. Between hashtags such as #tradwife,#softgirl, #baddie, and #girlboss, a contradictory system of feminine ideals
emerges—one that simultaneouslydemands care, purity, sexuality, attractiveness, and constant selfoptimization.
Under My Skin examines how these often incompatible expectations become physically experienced and how digital attributions shape identity, self-perception, and relationships to the body.The body becomes a site where social norms, algorithmic visibility, and social
expectations take physical form.
“Under My Skin,” photography, body imprints of the hashtags. Photography: Abdullhadi Husein.
“Under My Skin,” photography, body imprints of the hashtags. Photography: Abdullhadi Husein.
“Under My Skin,” photography, body imprints of the hashtags. Photography: Abdullhadi Husein.
“Under My Skin,” photography, body imprints of the hashtags. Photography: Abdullhadi Husein.
Performance, Installation, Photography, 3D-printed
sculptures
(2026)
sculptures
(2026)
